![]() ![]() The ‘We’re Walking Here’ contest allowed students to combine their creativity with a life-saving public service message.” ![]() As we continue our work to make streets safer, I want to offer special thanks to the teams at schools around New York City, who are teaching students about road safety. ![]() “With NYPD officers going after distracted driving and our automated cameras getting drivers to stop at red lights and slow down, we need drivers to do their part as well as the sun sets earlier. Through the ‘Dusk and Darkness’ campaign, we want to remind drivers to slow down and remain vigilant as daylight saving time ends,” said New York City Department of Transportation Commissioner Ydanis Rodriguez. “When the sun goes down, risks for pedestrians go up. At the forefront of our public safety mission is prevention and reminding motorists that the decisions they make can save lives.” Rivera. “Because this is historically the most dangerous time of the year for pedestrians and cyclists, NYPD officers and traffic agents will be focusing on precautionary measures designed to keep all road users safe - including increased education and enforcement. “As daylight saving time ends this weekend, all New Yorkers should remain alert on our local streets and highways,” said NYPD Chief of Transportation Philip P. Everyone deserves to feel safe on our streets.” “Through our proactive ‘Dusk and Darkness’ public outreach and through increased enforcement, we’re reminding drivers to slow down and pedestrians to be vigilant. “The end of daylight saving is the most dangerous time for pedestrians and drivers,” said Deputy Mayor for Operations Meera Joshi. As we head into a more dangerous season on our city’s streets, the hard-hitting and accessible messaging produced by the students in our ‘We’re Walking Here’ contest will educate more drivers as well as fellow young people in classrooms on the life-or-death consequences of dangerous behavior on the street.” And because so many of our crashes involve young people, we know that our best messengers to prevent dangerous driving are young people themselves. Our targeted ‘Dusk to Darkness’ campaign will help keep our streets safe during rush hour. “But one death on our streets is still one too many - and the data shows us that when the clocks fall back, crashes go up. “We’re taking action across our city to prevent traffic violence, and that’s why we’re on track to hit a historic low for pedestrian fatalities on our streets,” said Mayor Adams. ![]() The winning videos are available online and will be incorporated into a new Vision Zero traffic safety curriculum to be used this academic year. The contest challenged New York City school students, in celebration of the 50th anniversary of hip hop, to create hip hop-themed public service announcement videos to warn of the perils of traffic violence. 723X in the Bronx, for creating the winning public service announcement (PSA) videos in the city’s “ We’re Walking Here” contest. 59Q in Springfield Gardens, Queens and an afterschool program at the Jamaica YMCA, as well as Elm Tree School in Corona, Queens and P.S. Mayor Adams also congratulated students from I.S. Returning for its third consecutive year, after a one-year pause and its seventh year overall, Dusk and Darkness focuses the city’s suite of street safety tools and resources during this time of year, and during particular times of day, when the risk of a traffic crash is heightened. With the city on track for a lowest number of pedestrian deaths in recorded history in 2023, the campaign this year focuses on the scourge of reckless driving, with expanded New York City Police Department (NYPD) enforcement of dangerous moving violations during the evening and overnight hours that have traditionally proven most dangerous to pedestrians. NEW YORK – New York City Mayor Eric Adams today kicked off the 2023 edition of the annual “Dusk and Darkness” public safety campaign to keep New Yorkers safe on city streets, ahead of the end of daylight-saving time this Sunday, November 5. As Daylight Saving Ends, Streets Become More Dangerous in Evenings and at Night, Especially for Pedestrians and CyclistsĮlementary and Middle Schools Students from Queens and Bronx Named Winners of “We’re Walking Here!” Contest for “Hip Hop 50” Safety-Themed PSA Videos ![]()
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